Jessica Herrin

Are you the Founder, CEO or marketing or merchandising leader at a Shopify Plus Brand- this one is for you.

I've spent the last year talking to retailers about how AI is reshaping their company. I've talked to everyone from the chairman of the board to an individual contributor, from an under-$1M brand to an over-$1B brand.

What's working, what's not, and what people want to see next: all of that has informed the point of view that I'll share.

luma.com/hpjuq9f6

Great event with Stanford Women In Business. I was asked how I thought about the challenges of being a female entrepreneur - my honest response- I don’t. I’m relentlessly thinking about the customer problem our team needs to solve to drive significantly more value than we’re asking them to pay for- that’s it. I know it sounds annoyingly flip- but I believe my refusal to think of it as a disadvantage matters.

Today I’m thrilled to share that Marklo AI has raised a $5M seed round, led by Forerunner with Freestyle Capital — to build the first AI marketing platform built for direct-to-consumer brands.

100%. Copying is smart when it’s the new normal.

"I found myself at Starfish." For 20 years, Starfish Project has given survivors of trafficking a job, a home, and a way forward, and 100% of profits fund the mission. Jenny McGee's team uses Marklo to see what drove revenue and plan campaigns around it. Full story below.