John V. Petrocelli

SneakPeek of The Life-Changing Science of Detecting Bullshit

[Signals] The Second Sale | How one company stopped counting orders and started counting customers by @JohnVPetro signalsinbusiness.substack.com/p/signals-the-…

[Signals] The Algorithm That Lost Its First Three Days | How a startup’s quiet coin-flip test nearly buried its best idea, and what a $3.8 billion company learned from it by @JohnVPetro signalsinbusiness.substack.com/p/signals-the-…

[Signals] Mute the Founder | Once the sound on real startup pitches was turned off, they could finally hear what investors were listening to by @JohnVPetro signalsinbusiness.substack.com/p/signals-mute…

[Signals] The Smiley Face Fix | How a failed park sign and a hand-drawn smiley taught one company to test their assumptions by @JohnVPetro signalsinbusiness.substack.com/p/signals-the-…