John Malecki
@John_Malecki
Youtuber Maker & Former NFL Offensive Lineman
174 Following 12K Followers 5.4K Posts
Latest posts 5
Just these:
1 Idea
2 Packaging
3 Story
4 Character development
Everything else Is an afterthought.
1 Idea
2 Packaging
3 Story
4 Character development
Everything else Is an afterthought.
What matters most on YouTube?View quoted post on X
Camera?
Lighting?
Content?
Title?
Thumbnail?
Confidence?
Making the RIGHT video matters most on YouTube.
It's a great strategy.
If it works, I will say, "Tread lightly if you're trying to paint yourself as an intelligent authority."
I feel like intentionally creating typos in your thumbnails and then trying to sell yourself as being smart... fight with one another.
If it works, I will say, "Tread lightly if you're trying to paint yourself as an intelligent authority."
I feel like intentionally creating typos in your thumbnails and then trying to sell yourself as being smart... fight with one another.
Saw this post and suddenly can't stop noticing the typos in outliers we find on 1of10.
Hard to know if these were intentional, but the fact that they're STILL spelled wrong after all this time might mean they were...View quoted post on X
Interesting take. I think where I stand is that your intro should always be a complimentary payoff to your packaging, regardless of whether it's full of information or you're setting up your story dynamic. I think it's way more important to focus on packaging payoff in the intro.
I seriously believe intros on youtube are being phased out.
Traditionally, the job of an intro was to front-load all the context a viewer needed to understand the rest of the video. The problem is that this often creates a huge information dump in the first 30 seconds before the video actually starts moving.
The better approach is **just-in-time exposition**: only giving the viewer context at the exact moment they need it.
Instead of explaining everything upfront, the video starts immediately and reveals information progressively as it becomes relevant. That creates a much smoother flow, gets to the substance faster, and removes that awkward divide between “the intro” and “the actual video.”View quoted post on X
