Kumar Vembu (@KumarVembu2)

Most AI strategies will fail, and it won't be because of the technology. It will be because of the culture.

In 2012, my team walked out on me. In 2017, the same company carried 10,000 customers through GST. Only the culture had changed.

medium.com/@ukv2808/cultu…

medium.com Culture Eats Disruption for Lunch What losing my team in 2012 and winning GST in 2017 taught me about surviving AI.

Kumar Vembu @KumarVembu2 Oct 30

I first called Microsoft's exit offer to 60,000 employees greed. Then I checked the numbers, and they took me back to my biggest mistake at Gofrugal.

I spent two years trying to be fair to everyone. My team paid the price.

Please read my analysis, perspectives and experiences at medium.com/@ukv2808/dharm…

medium.com Dharma in Business: Why Being Fair Means Moving Fast Dharma in Business: Why Being Fair Means Moving Fast I first called Microsoft’s exit offer to 60,000 employees greed. Then I studied the numbers and remembered my own costly mistake at Gofrugal. I …

Kumar Vembu @KumarVembu2 Oct 23

A four-member team built in under 100 person-months what took us 100+ person-years at Gofrugal. Their goal for 2026 is to forget coding.

Five startup stories, and what Isaignani Ilaiyaraaja and Kaviperarasu Vairamuthu teach us about AI.

medium.com/@ukv2808/ai-is…

medium.com AI Is Not Only a Productivity Tool. It’s a Survival Investment. Five founders show what AI makes possible. Ilaiyaraaja and Vairamuthu show how to get there.

Kumar Vembu @KumarVembu2 Oct 16

How would you rate GST on a scale of 1 to 10?

I built GST software in 2017. I gave GST 3.3 then. Today I give it 5.3.

I believe simple laws are the cheapest tax cut India can give. Here is why, and why India should consider one GST rate.

My article at medium.com/@ukv2808/the-c…

Kumar Vembu @KumarVembu2 Sep 16

I had the same experience when I traveled with my wife yesterday. My wife and I were assigned seats in two different rows. I was in 24D and I was shocked to find that the entire 24A,B and C were unoccupied and free. My wife who was seated in 21E told me the person in 21D and her husband were also assigned seats in different rows.

I always checkin to indigo with auto assign seats. I used to get the boarding pass 3 hours before the flight. In the last 3 months, while indigo promised to give the boarding pass 3 hours before departure, they don’t. I can’t use DigiYatra in airport because I don’t have boarding pass, I can’t even get a boarding pass in their kiosk in the airport as the seats are unassigned and I am forced to go to their checkin counter to get the boarding pass.

I am entitled to a seat when I make the booking and Indigo is forcing me to spend 30 minutes extra and anxious moments because I don’t want to pay for a seat.

I have started feeling harassed by Indigo for checking in with auto assign seats. They don’t understand that this is no way they are going to make me pay for the seat

@IndiGo6E @MoCA_GoI @RamMNK

Sarang Bhalerao Verified account @bhaleraosarang Sep 16

Absolutely appalling experience with IndiGo.

My wife, my 2-year-old daughter and I were assigned THREE different seats. How does a system allow a 2-year-old child to be seated separately from both her parents?

Even if we give the check-in team the benefit of the doubt and accept that it was a mistake, we expected the cabin crew to show some empathy and help resolve it.

Instead, the staff on board were incredibly rude and dismissive, and actually tried to blame “Navi Mumbai Airport” for the situation.

We weren’t asking for preferred seats or special treatment. We were simply asking that our TWO-YEAR-OLD CHILD be seated with one of her parents.

Mistakes happen. What matters is how you respond to them. Passing the blame and showing zero empathy to parents travelling with a toddler is simply unacceptable.

Get your game up @IndiGo6E
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