Kyle Scott Laskowski

One of the all-time great sports calls. Hicks was tremendous.

This is how you build a modern media company covering the business of sports:

Show up, learn from the people building the future of sports, and present it to your audience however they want to consume it

We're rethinking the way a B2B media company works.

Our @BuyingSandlot MCP is coming soon.

For a year now, we have thought about how to make our coverage and data more accessible to our premium subscribers.

🤖 The answer has become clear: MCP access.

🌎 Sure, your chatbot can search for youth sports news and trends, and often it will pull in content from Buying Sandlot. But any given query, even with the most powerful models, only searches a thin slice of publicly available content— often leaving holes in the results. And especially leaving holes when relevant data exists in proprietary datasets, polling, and long-form interview transcripts like the ones we churn out every day.

✅ Enter the Buying Media Group MCP.

Premium members will soon get direct access to our entire corpus of data:

- 714 newsletters and posts, totaling nearly 600k words
- 138 podcast transcripts, including all Summit panels, totaling 1.22M words, pulled from 90 hours of audio
- A database of 2,807 known companies in youth sports and 259 facilities under development
- 520 acquisitions, deals, and partnerships

All made possible by our forward thinking platform @beehiiv, which enables us to tap into our content, build things with the data, and monetize it through subscriptions.

It will also include all content from our other brands: @BuyingSideline, which covers the business of sports hospitality, and our upcoming vertical covering the business of sports academies.

One subscription to unlock what will become the deepest pool of sports business intelligence around.

Why?

📰 For media companies, input is becoming more important than output. AI does a really good job on the latter.

And yet, most operators in media are simply applying AI to inputs that already publicly exist. That adds little value. 

But Buying Sandlot provides inputs that no one else covering youth sports does - or comes even close to doing - and we understand that some people may eventually prefer to have their agent of choice curate their own personal daily newsletter on a range of topics they find interesting.

An MCP allows our paying subscribers to use our data in whatever way they see fit.

Oh, and it’s a must-have for anyone investing in youth sports.

This is why teams will increase invest in hospitality.

They will need to offset revenue declines or sofening from RSNs with something that has demand and substantial upside.

We're covering it all @BuyingSideline

This is why we’re building @BuyingSandlot @BuyingSideline and more