LEC Wooloo

As a foreigner, I find it difficult to grasp how popular the LPL really is in China, so I did my own little fun experiment during my trip in China of wearing LPL jerseys and see if they would be recognized.

The result was very fun, many Chinese people would regularly point towards my jerseys. Some would even ask for pictures.

The IG fan from the picture on the right was shocked when he saw me in Chongqing, probably wondering why some random white dude was wearing a jersey from his favorite team. He told me me that no matter how much they lose, he is always cheering for IG.

Overall Esports and League Of Legends felt popular in China, I regularly saw spaces or merch dedicated to either, especially in big cities.

Esports probably feels more present in South-Korea and France, but China is up there. However, given how big the country is, it doesn't surprise me that they're probably the most lucrative market for Riot Games.

I'm aware this is very anecdotal, but I had a lot of fun meeting LPL fans. However I hope we can get reliable numbers about Chinese viewership someday in order to have a real comparison

I genuinely think one of the main reasons LEC is more successful than LCS today (in terms of interest) is thanks to ERLs

The LCS has really struggled in viewership and renewed interest as DL & Bjergsen stagnated then retired. The new LCS orgs and players had no story or fanbase within league of legends

The LEC renewed its generation of stars and created new storylines thanks to an extremely large pool of tier 2 talents, it renewed its fanbase thanks to orgs that could develop in the ERLs, and it renewed, it gathered diverse audiences by targeting local markets with regional leagues

Don't let it die🙏

2/10 locked, more to come

The coaching change at G2 Esports does not affect the deal with Lyncas, per sources.

Lyncas is still expected to join G2

Here is the domino I was talking about, Naak Nako's next team can determine the destination of several other players, however that isn't much up to him for now