Lunar Strategy

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@LunarStrategy

We connect the most ambitious crypto teams with the world. Marketing and advisory firm.

Lisbon | London | NYC | Dubai lunarstrategy.com Joined May 2020

8.3K Following 18K Followers 5.6K Posts

Latest posts 5

Pinned post

Lunar Strategy @LunarStrategy Jul 22

Lunar Strategy is now part of @turtledotxyz.

The biggest deal we have ever made, and the one that changes what a growth partner can ever be.

A thread on why ↓

0:15

Lunar Strategy @LunarStrategy 2d

AI agents now research, compare, and buy for millions of people.

The internet under them still needs four things:

➤ Payments
➤ Identity
➤ Access
➤ Trust

On November 11, we are hosting an evening in Lisbon with
@D3inc/ @domaprotocol to work through each one.

Builders, founders, and investors, we would be happy to see you there.

Stop by ↓

Lunar Strategy @LunarStrategy 3d

x.com/i/article/2118…

Lunar Strategy @LunarStrategy 4d

Distribution sends people to your X profile first.

Our first step with every project is to optimize it:

- Banner with partner logos as trust symbols
- Profile picture, bio, and link
- Pinned post with one clear call to action

For many users, this is the first touchpoint with your brand.

0:57

Lunar Strategy @LunarStrategy Oct 30

What some of our best performing posts had in common (based on the new X algo)

@kleokl7 from our team broke it down:

→ quotes from the team and partners in the first 20 minutes
→ a launch or our own news, not a regular update
→ 8 to 30 seconds of video of the real product
→ a plan for the first hour, every time

Full breakdown ↓

Kleanthi Verified account @kleokl7 Oct 29

we went through 170 posts of our oun 3 accounts @LunarStrategy, @creator_wire and @turtledotxyz

the big hits didn't happen by luck, they got pushed

here's what they had in common:

> big hits had a median of 25-30 quotes on Creator Wire and Turtle, normal posts had 0-3

> launch posts got 3.2x the usual views on Creator Wire, 2.7x on Lunar, 1.8x on Turtle

> on Creator Wire, video did 2x the usual and text-only 0.68x

> quoting another post as the main post cost Lunar 47% of its views

the best one was the Creator Wire app launch: 282.6K views from 6.8K followers, 41x its usual

Tim quoted it after 4 min, the team within 20, Turtle at 22 min with its own news. by the next morning it was in X News

we now plan the first hour of every big post like this

full breakdown below

View quoted post on X