MAPP Centre

The MAPP Centre has received a new funding from EIT Food for project on Sweet Proteins, which aims to develop better food-related uses for these alternative proteins: eitfood.eu/projects/preci…
#sweetprotein #newproducts #consumers #EITFood

Do you perceive there is a narrative based on ‘us’ versus ‘them’ when it comes to eating meat or plant-based foods? Hear what consumers said in the #PlantPro benchmark study:
youtube.com/watch?v=21EZvM…
#dkforsk #foodresearch #consumerresearch

A recent study from MAPP researchers suggests that a group of parents feels distressed about online #nutrition messages from #healthexperts. The messages are considered judgmental and overwhelming according to parents’ discourses posted on social media: youtube.com/watch?v=fghH4Z…

There is a need for new solutions in the food sector in order to reduce CO2 emissions. A solution that has great potential is a consumer behaviour transition towards more #plantbased diets - and with the right tools we can accelerate the development: jaaktuelt.dk/artikler/2021/…

Join the #webinar by MAPP researcher, Marija Banovic, at the @FreeFromFood20 virtual summit, and learn more about the development and diversification in #plantbased protein.

Read more about the summit and sign up for the webinar here: freefromfoodexpo.com/webinar-progra…
#dkforsk #research