Dr. Shrikant Patil, CEO, Maharashtra State Innovation Society(MSInS), addressed the ET Edge - The Times Group Best Seller Consumer Brands 2026, sharing his perspective on how deeper consumer understanding can drive relevant and practical innovation.
He spoke about the importance of engaging with consumers, understanding their evolving needs and translating those insights into solutions that work in real-world settings. Highlighting the potential across Tier 2 and Tier 3 cities and rural Maharashtra, he stressed the need to identify and nurture grassroots ingenuity and support promising ideas in moving from concept to implementation.
He spoke about the importance of engaging with consumers, understanding their evolving needs and translating those insights into solutions that work in real-world settings. Highlighting the potential across Tier 2 and Tier 3 cities and rural Maharashtra, he stressed the need to identify and nurture grassroots ingenuity and support promising ideas in moving from concept to implementation.