Michel Lieben

I'm exiting my $7M ARR agency to make the riskiest bet of my life.

I'm launching a unified API that lets any team run their entire GTM from inside Claude Code.

For three years we ran outbound for hundreds B2B clients and generated more than $50M in revenue for them.

Our best GTM engineers went from days to hours on the same campaigns just by writing a few lines to a coding agent.

If you really think about it, any tool is a login screen wrapped around an API that does the actual work.

Once you can call that API directly, a small team runs the plays that used to take a whole ops department.

But a coding agent is only as good as what you feed it: the right GTM skills, real outbound best practices, your keys across a dozen tools, your internal context, and every SOP, winning angle, and past result you have.

So we packaged all of it into one subscription that gives Claude Code the skills, the context, and the tools it needs.

Inside Claude Code, you type one line:

"Build a list of software CEOs in London, flag who's in buying mode, write three angles, and load it into my sequencer."

That's it.

1. It pulls the list from the right database
2. Enriches emails and phone numbers
3. Reads buying intent across several APIs
4. Writes the angles with ColdIQ's own skills
5. And drops it all into your sequencing tool.

One prompt, 40+ tools, each job routed to whoever does it best.

I don't say "riskiest bet" lightly. But I've trusted this instinct before, and it's the reason any of this exists. Before ColdIQ I got fired from four jobs and failed at seven startups in a row, and lost $40,000 of my own savings.

People still ask how I knew LinkedIn would be our channel. I didn't. I posted for a month and a half with zero leads, then one post booked me 25 meetings.

I eventually got the whole team on it, and LinkedIn has since added $5M in ARR.

The same instinct that made me double down on LinkedIn early tells me now that GTM is moving into the terminal, and I want to be the one building that layer.

We're opening private beta today and hand-picking a small group of design partners.

Once you're in, you get:

- a three-hour onboarding with our GTM engineers
- one of those sessions with me directly
- access to our private community with the team on hand for your questions
- a weekly live session where I build GTM campaigns alongside you.

Everything we can do to help you stand up your own GTM operating system.

If you're a GTM engineer, an agency, a B2B operator, or a data provider, I'd love to chat with you.

Comment 'GTM' below, send me a DM, or book a call with me, and I'll show you what we've built.

I've sent millions of cold emails from Claude Code. Then people started telling me GPT-6 Astra does it better.

So I ran 2 of my real campaigns through it, start to finish, on camera:

> Pulling everyone who engaged with my last LinkedIn post
> Finding companies whose GTM job ads ask for Claude Code or Codex
> Getting their emails through data APIs
> Writing each lead campaign ideas based on what their company does
> Loading it all into Instantly as a draft

Here's what happened:

"B2B SaaS, 50-500 employees, VP of Sales" is 3 answers.

A full ICP has 34.

We went through 1M+ cold emails in @InstantlyAI. Tight lists of 500-1,000 people with a reason to reply got 20-30% reply rates, 100K blasts got 2-3%... and your ICP is how you know who has that reason.

So I broke it into 4 parts (every question is in the infographic, feel free to save it):

1. Company fit

Our example: you sell a tool that helps SDR teams book more meetings.

Before opening any tool, export 2 lists from your CRM: the companies that paid you, and the ones that paid you then left. Every answer gets checked against those 2. We use folk as our CRM, plugged into Claude Code, so pulling both is 1 prompt.

Data tools answer the first 6 questions:
→ Limadata for what they sell, to whom & where
→ Prospeo for industry, headcount & location
→ ColdIQ company search for funding stage, with the hiring filter on to catch the teams that are growing
→ BuiltWith for the tools running on their site

The last 3 (the job they need you for, what's blocking their growth, what your churned accounts share) come from your deal notes.

Then run your Prospeo & ColdIQ filters against your won list. If a best customer drops out, one filter is too tight. Whatever your churned accounts have in common becomes a "do not target" line, which in our example is teams with only 1 SDR.

2. User persona

The user feels the problem first, so most of your messaging is written for them, starting with the number their boss checks.

An SDR Manager running 4 reps is judged on meetings booked per rep, and also cares about pipeline generated & how fast new hires ramp. Every email to them should hit one of those 3.

A Head of Growth running 2 people can be a second user. A Marketing Intern working alone is out, since they don't run a team or push a purchase.

Then pull the exact phrases they use to complain from your call transcripts, and reuse them word for word in your emails & posts.

3. Buyer persona

The buyer is rarely the user, so map every seat that has to say yes: the SDR Manager brings you in, the VP of Sales signs, Finance checks the budget... and IT or Legal can still kill it.

Apollo or Prospeo find who sits in each seat (domain + job title in, names out). Do it on 3 of your won deals and write down the proof that got each one signed: a case study, a trial, a reference call.

4. Signals

Visitor ID in ColdIQ (a pixel on your site) shows which companies hit your pricing page. Job-change data from Signalbase & LeadMagic flags past users who moved to a new company. PredictLeads picks up hiring, funding & new tools, with the date each tool was first and last seen.

But the signal worth finding first is in your won deals. Go back through them, check what happened at each company right before the deal started, and watch whichever signal keeps showing up.

That said, a signal on its own only means the timing is good. An account only becomes Tier 1 when the company passes Part 1, your user works there & you can name who sits in each buyer seat.

Those get your first emails: open on the signal that fired, tie it to your user's number & add the proof your signer needs.

And if a company fails Part 1, it stays out (even with a strong signal).

P.S: the full guide is below, with the Claude Code prompt for each part + a 7-day plan that ends with your first Tier 1 list :)