Michael A. Stelzner

This is NoteGo, the screen recorder designed for people who can’t afford confusion...

I hadn't seen the ad yet.

Eve Whitaker was on my podcast a while back, and I told her about the retro '90s theme we're going for at Social Media Marketing World.

She got so excited she said, "I want to make you an ad."

So we pressed play together, live, for the first time.

My reaction? "Holy crap. No frickin' way."

I had tingly sensations all over my body.

Jon called it a nostalgia thing, and said the way she brought it to life was beyond what we expected.

Jessica said it's amazing what creativity and AI can do when you pull it all together with a theme.

Jon told us Eve made us an ad at the end of the last conference, and we've actually sold some tickets through it already.

Big shout out to Eve Whitaker. Thank you so much.

And yes, we moved the number this week.

Would this ad get you to go? Tell me in the comments.

Press Start: The Road to 3,000.

#SocialMediaExaminer #SMMW27 #RoadTo3000 #VideoMarketing

"We're moving the whole company to Claude."

That's what I told Ali, our director of memberships.

Her answer: "Excellent. That would solve a lot of my problems."

Here's the problem. We're siloed.

Some of our team builds in Claude. Some are still in Gemini, using Gems. And Gems are turning into skills.

Ali said it best: "I hear little inklings of things they're doing, but I'm not seeing it. I can't go into their account."

Every skill we build lives inside one person's account.

So here's the plan.

Every skill moves into Google Drive. You get your folder. I get mine. Everyone in the company can read it. Only you can change it.

And if Claude goes down? Ali's answer: Gemini, ChatGPT, a Grok bot, whatever AI tool you use can connect to that same Drive.

She called it "an unlock that we haven't even explored yet."

Ali and I are the test dummies. Then the leadership team. Then everyone.

Where do your AI skills live right now? One line in the comments 👇

Press Start: The Road to 3,000.

#SocialMediaExaminer #SMMW27 #AIinMarketing #ClaudeAI

Jonathan Mast said yes to a room for his community.

Then I talked to Michael Hyatt.

"I would really love to help you get to 3,000."

He has 52,000 people on his AI email list alone.

And he wants to bring his paid community to Social Media Marketing World.

Formally.

An official gathering, with his customers in the room.

It reminded me of Dan Miller, who used to bring his tribe every single year.

I asked Lori what she thought.

"I am blown away."

Then the ideas started flowing.

Set those rooms in rounds and they become meetup spaces for any group.

And our speakers?

They honor our pitch-free stage.

But they still want to walk away with new leads.

So what if a speaker could say, "Meet me in room X"?

We did something like this years ago in San Diego.

We can do it again.

Lori is already moving the floor plans around.

And if you came to the conference, would you join a speaker's meetup?

Tell me below 👇

Press Start: The Road to 3,000.

#SocialMediaExaminer #SMMW27 #RoadTo3000 #CommunityBuilding #EventMarketing

Four sales in one month. Will that get us to 3,000, or hurt us?

That's the question I brought to Jon and Jessica.

The plan: a week for the new creator track. A week for a general access sale. Then Black Friday and Cyber Monday.

And maybe a virtual ticket sale on top of that.

My worry? Not everyone in our audience is a creator. I don't want the marketers to feel pushed aside.

Jessica's answer: a landing page just for creators, so they see exactly what's in it for them.

Then I got excited and said our actual prices out loud.

Jon: "I think you just told everybody on the video the plan."

(We bleeped it.)

The idea I like most: go to people who already bought and give them a deal to bring their Player 2. A colleague. A friend.

Jon's take: "We've definitely not tried something like that before, and we got to try new things."

He also pushed back. Cheaper tickets mean we're not pushing All Access, our most valuable ticket.

My bet is that some people upgrade once they see the price difference.

So which deal would actually get you to buy? Tell me in the comments 👇

Press Start: The Road to 3,000.

#SocialMediaExaminer #SMMW27 #RoadTo3000 #EventMarketing