Morning Consult

Based on a survey of over 6,000 U.S. adults, The State of Influencer & Celebrity Marketing provides an in-depth look at how Americans follow creators, assess endorsements and respond to potential brand partners.

morningconsult.com/reports/2026-i…

Both political parties have reasons to put businesses under a brighter spotlight next year.

Our midterms briefing for public affairs, government affairs and communications leaders will unpack this and more on Oct. 28 at 12 p.m. ET. Join us then: morningconsult.zoom.us/webinar/regist…

Consumers who plan on cutting back outnumber those who plan to increase spending by more than two to one.

Explore more holiday shopping trends in our latest research: morningconsult.com/reports/2026-h…

A new Morning Consult survey offers a pulse check on the consumer mood as we enter the 2026 holiday shopping season, covering financial pressures, holiday budgets, AI usage, BNPL, and shopping experience preferences. morningconsult.com/reports/2026-h…

65% of Canadian adults say they are boycotting U.S. products, second only to Switzerland among the 47 markets Morning Consult surveys.
morningconsult.com/articles/what-…