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Want a serif that signals endless summer? Magic Display from Typoraith Co fits the bill.
Fluid, groovy, psychedelic, retro, fun and warm. Perfect for marketing summer sales, outdoor events, offbeat brands (and it would be right at home on a nostalgic beach read cover).
Explore Magic Display here:
myfonts.com/collections/ma…
Fluid, groovy, psychedelic, retro, fun and warm. Perfect for marketing summer sales, outdoor events, offbeat brands (and it would be right at home on a nostalgic beach read cover).
Explore Magic Display here:
myfonts.com/collections/ma…
Type History 101: Futura
Futura is one of the most popular typefaces of all time, reading as crisp and contemporary even now. It may surprise you that the design for this typeface began over a century ago.
German type designer Paul Renner began work on the Futura typeface in 1924 as a contribution to the New Frankfurt project (an affordable housing project which drew support and design contribution from many esteemed architects). The typeface was released by The Bauer Type Foundry in 1927, marketed as the “font of our time,” and also as the “font of the future.” It was an immediate commercial success.
Futura was received well on the global stage, but it was met with resistance in its native country. Renner was outspoken about his disapproval of the Nazi party, eventually leading to his arrest, dismissal, and temporary relocation to Switzerland.
Futura has been featured in numerous logos and ad campaigns for global brands, countless movie posters, and is even on a plaque that American astronauts left on the surface of the moon.
Futura is one of the most popular typefaces of all time, reading as crisp and contemporary even now. It may surprise you that the design for this typeface began over a century ago.
German type designer Paul Renner began work on the Futura typeface in 1924 as a contribution to the New Frankfurt project (an affordable housing project which drew support and design contribution from many esteemed architects). The typeface was released by The Bauer Type Foundry in 1927, marketed as the “font of our time,” and also as the “font of the future.” It was an immediate commercial success.
Futura was received well on the global stage, but it was met with resistance in its native country. Renner was outspoken about his disapproval of the Nazi party, eventually leading to his arrest, dismissal, and temporary relocation to Switzerland.
Futura has been featured in numerous logos and ad campaigns for global brands, countless movie posters, and is even on a plaque that American astronauts left on the surface of the moon.
In a 2025 survey, we realized that younger generations are inherently more aware of type than earlier generations. As increasingly digital culture means more exposure to text across a variety of platforms and screens, all with purposefully chosen fonts to control the tone, vibe, and visual significance of text.
Sara Soskolne's brilliant type career spans Hoefler & Co. and Monotype. She was also one of the founding instructors of the Type@Cooper Condensed certificate program in New York City.
Sara Soskolne's brilliant type career spans Hoefler & Co. and Monotype. She was also one of the founding instructors of the Type@Cooper Condensed certificate program in New York City.
Classic elegance, reimagined.
Effimera is a contemporary Didone serif that pairs dramatic contrast with graceful details, creating a typeface that feels both timeless and unmistakably modern. Inspired by the great classics while designed for today's luxury brands, editorials and packaging, it brings sophistication to every composition.
Designed by Resistenza Type.
#Effimera #ResistenzaType #Typography #TypeDesign #Fonts #Serif #Didone #EditorialDesign #BrandIdentity #GraphicDesign #LuxuryBranding #TypeLovers
Effimera is a contemporary Didone serif that pairs dramatic contrast with graceful details, creating a typeface that feels both timeless and unmistakably modern. Inspired by the great classics while designed for today's luxury brands, editorials and packaging, it brings sophistication to every composition.
Designed by Resistenza Type.
#Effimera #ResistenzaType #Typography #TypeDesign #Fonts #Serif #Didone #EditorialDesign #BrandIdentity #GraphicDesign #LuxuryBranding #TypeLovers
