Pinned post
As tech companies aim to make your life frictionless, you need to reintroduce the friction and learn relational skills.
2:08
Nicole Behnam
Verified account This account is verified. Learn more@NicoleBehnam
✨How to be human in a digital world✨—(& other helpful perspectives). Remember to relax, it’s just a game.🎙️INTERVIEWS: @beyondwithnicb
3K Following 132K Followers 27K Posts
Latest posts 5
Something is off if you’re not yearning.
Yearning is the signal that you are still alive inside, the ache that tells you there is a version of your life that hasn’t happened yet and that you care deeply about the gap between where you are and where you want to be.
Yearning is the engine beneath every great love, every creative obsession, every 3am prayer whispered into the dark.
The reason you don’t feel alive is because you are not yearning.
Yearning is the signal that you are still alive inside, the ache that tells you there is a version of your life that hasn’t happened yet and that you care deeply about the gap between where you are and where you want to be.
Yearning is the engine beneath every great love, every creative obsession, every 3am prayer whispered into the dark.
The reason you don’t feel alive is because you are not yearning.
Understand me when I say growth is important but not more important than retention.
A signup tells you your marketing worked.
Someone opening your app on day 7, day 30, and day 90 tells you your product works.
You have to look at incentives. Ask yourself: what reason does someone have to open tomorrow? The best incentive is value that compounds. The more someone uses an app, the more it understands them, the more time it saves, and the harder it is to leave.
Be careful with incentives that buy signups without building habits. Referral credits, giveaways, and waitlist hype bring in tourists. They make the chart look great and the cohort data look terrible.
Track different data:
-Make D1, D7, and D30 retention by cohort the first number in every update, ahead of total signups.
-Define the "aha moment" and get every new user there in their first session.
-Build a reason to return: a recurring job the app does for people
-Talk to 10 people who signed up and stopped using it. They'll tell you more than your power users will. Do not resist negative feedback.
You’re welcome.
A signup tells you your marketing worked.
Someone opening your app on day 7, day 30, and day 90 tells you your product works.
You have to look at incentives. Ask yourself: what reason does someone have to open tomorrow? The best incentive is value that compounds. The more someone uses an app, the more it understands them, the more time it saves, and the harder it is to leave.
Be careful with incentives that buy signups without building habits. Referral credits, giveaways, and waitlist hype bring in tourists. They make the chart look great and the cohort data look terrible.
Track different data:
-Make D1, D7, and D30 retention by cohort the first number in every update, ahead of total signups.
-Define the "aha moment" and get every new user there in their first session.
-Build a reason to return: a recurring job the app does for people
-Talk to 10 people who signed up and stopped using it. They'll tell you more than your power users will. Do not resist negative feedback.
You’re welcome.
You assume cheating is rare and Jensen Huang is unique with this character flaw but according to James Sexton, this is the % of people who actually cheat, because most don’t self-report.
1:53