Movember’s SOS for men’s health is hard to miss when it takes the shape of a 180-metre moustache in the Australian outback.
Ogilvy Australia helped bring the 'Big Red Mo' to life in the red dirt of Broken Hill, scaling the charity’s signature symbol to capture attention and start critical conversations about men’s health.
And the ambition goes far beyond Australia, calling on eveyone who spot the Big Red Mo in their social feeds to join the mission by tagging the International Space Station @iss on Instagram and @Space_Station on X and encouraging the crew to become Movember’s official high-altitude photographer.
The more people who share and tag, the harder this giant Mo will be to miss.
Read more via @LBBonline: okt.to/I2u7QJ
#Movember #MensHealth
Ogilvy Australia helped bring the 'Big Red Mo' to life in the red dirt of Broken Hill, scaling the charity’s signature symbol to capture attention and start critical conversations about men’s health.
And the ambition goes far beyond Australia, calling on eveyone who spot the Big Red Mo in their social feeds to join the mission by tagging the International Space Station @iss on Instagram and @Space_Station on X and encouraging the crew to become Movember’s official high-altitude photographer.
The more people who share and tag, the harder this giant Mo will be to miss.
Read more via @LBBonline: okt.to/I2u7QJ
#Movember #MensHealth
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