Pacvue

“Using Purchase Signals to Reduce Programmatic Ad Waste” with Jill Smith & Sarah Scherer of @Kroger Precision Marketing.

Activate purchase data from #1 grocer retailer in DSP:
👥 Custom Audiences
🚦 Seamless Activation
🚘 Drive Action
📊 Optimize & Measure

#Pacvue #KrogerSummit

📍LIVE at @Kroger: "Unified Customer Journey: Retail Media & Commerce" moderated by Bryan Gildenberg of @cpgguys.

💡Key Panel Discussion:
1️⃣ “@Pacvue unifies #retailmedia, adding quick value. Connecting #commerce to media is key." - Melissa Burdick @MelissaNBurdick
#KrogerSummit

Join @Pacvue’s Jocelyn Jeffries & Kyle Kirkwood at @firstmovr’s SMARTER Workflows #eCommerce Growth Summit on Nov 7 at 1:20pm PT. 🚀
🧑🏻‍🏫 Learn how to drive growth & conquer data silos! 📊👩‍🏫📈

🆓Registration here👉 firstmovr.com/event/smart-op…

#RetailMedia #Data #GrowthSummit #Pacvue

"Advertising is changing the world. Retail Media is changing advertising."

Michael Schuh, VP Media Strategy & Product, @Kroger Precision Mktg @ 84.51˚talks meaningful messages, measurement that matters & modernized mktg at Kroger Omni Channel Summit w @Pacvue &MPG.
#KrogerSummit

📍 LIVE at @Kroger: Alex Juday, Head of Global Partnerships & Commerce Strategy at @Pacvue kicks off the Kroger Omni Channel Summit with welcoming remarks.

#KrogerSummit #Pacvue