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4700 word labor of love. I've seen all the patterns and heard every story about in-house brand/creative studio teams.
This is my vision for where brand teams can go (and why I joined @tryramp).
Brand systems that behave like jazz. Brand as software. x.com/i/article/2086…
This is my vision for where brand teams can go (and why I joined @tryramp).
Brand systems that behave like jazz. Brand as software. x.com/i/article/2086…