Twitxy Saved

Phil Kiel

Verified account This account is verified. Learn more

@PhilKiel

Scaling Meta accounts to 7+ figures/mo πŸš€ High performance creative + hands on media buying. 200+ accounts audited calendly.com/phil-taikundig…
UK & USA taikundigital.com/linkbios/phil Joined February 2009
1.1K Following 18K Followers 26K Posts

Latest posts 5

Pinned post

Phil Kiel Verified account @PhilKiel
Official Trybe Partner, here's the sauce πŸ‘‡

πŸ“ Trybe Chad-Scale Program
┃
┣ πŸ“ Commission
┃ ┣ πŸ“ Never Under 10%
┃ ┣ πŸ“ Core: 15%, Discoverable
┃ ┣ πŸ“ VIP: 20%, Private
┃ ┣ πŸ“ VIP: +$5 per Approved Video
┃ β”— πŸ“ Low AOV? Say It in Dollars
┃
┣ πŸ“ The Ladder
┃ ┣ πŸ“ Core β†’ VIP β†’ Smart Retainer
┃ ┣ πŸ“ Top 10 Drive 80% of Sales
┃ ┣ πŸ“ Graduate Them, Tell Them
┃ ┣ πŸ“ Past Creators Straight to VIP
┃ β”— πŸ“ Retainers Are Earned
┃
┣ πŸ“ Smart Retainer
┃ ┣ πŸ“ Floor, Not a Fee
┃ ┣ πŸ“ $2k for 10 Approved Videos
┃ ┣ πŸ“ Only Pay the Gap
┃ β”— πŸ“ Need 300 Videos? 10 Γ— 30
┃
┣ πŸ“ Sourcing
┃ ┣ πŸ“ 10+ Submissions a Month
┃ ┣ πŸ“ $5k+ GMV
┃ ┣ πŸ“ 50%+ Approval Rate
┃ ┣ πŸ“ Video Within 14 Days of Sample
┃ β”— πŸ“ Favourite Now, Invite Later
┃
┣ πŸ“ Invites
┃ ┣ πŸ“ Go Wide in Month 1
┃ ┣ πŸ“ Don’t Start With Tier 1
┃ β”— πŸ“ Invite Isn’t a Sample
┃
┣ πŸ“ Community
┃ ┣ πŸ“ Welcome Message β†’ Discord
┃ ┣ πŸ“ Core and VIP Channels
┃ ┣ πŸ“ Read-Only Rules
┃ ┣ πŸ“ Winning Videos Every Friday
┃ β”— πŸ“ Monday Call: 15 Hype, 15 Brief
┃
┣ πŸ“ Brief
┃ ┣ πŸ“ 80% Same Every Week
┃ ┣ πŸ“ 20% New: 5 Formats, Mon to Fri
┃ ┣ πŸ“ What’s Selling, With Numbers
┃ ┣ πŸ“ Offer Said Exactly
┃ β”— πŸ“ Guardrails, Not a Script
┃
┣ πŸ“ Samples
┃ ┣ πŸ“ One Programme per Product
┃ ┣ πŸ“ In Transit? Send a Video Idea
┃ β”— πŸ“ Claude Messages the Roster
┃
┣ πŸ“ Review & Edit
┃ ┣ πŸ“ Compliance Words Checked
┃ ┣ πŸ“ Price Matches the Page
┃ ┣ πŸ“ 10 Edits a Month
┃ β”— πŸ“ Best Line Becomes the Hook
┃
┣ πŸ“ Launch
┃ ┣ πŸ“ Partnership Ads
┃ ┣ πŸ“ Via Trybe or UTM
┃ ┣ πŸ“ Replace Your Weakest Ads
┃ β”— πŸ“ Upload Early, Clear Review
┃
β”— πŸ“ Winners
┣ πŸ“ Re-brief the Winning Line
┣ πŸ“ Same Script, New Creator
β”— πŸ“ Show It on Monday’s Call
12 replies 9 reposts 184 likes 17K views View on X
Phil Kiel Verified account @PhilKiel
This. I regularly check the changelog after opening ads to make sure no edit was pushed through.
David Herrmann Verified account @herrmanndigital 20h
"What if we made it so even if you click an ad in ads manager but make no changes, just click it like the name or open the ad up to see it in preview, it'll push the ad back to publish for no reason? What if we did that?" - Meta prod teams.
View quoted post on X
2 replies 1 reposts 5 likes 1.2K views View on X
Phil Kiel Verified account @PhilKiel
Never pause the ad in testing if moving an ad to another campaign.

No guarantee it’ll perform in the same way, different ad set, different bid type, different exclusions maybe, competing for spend from different ads.
Yang Verified account @yangpten 2d
@PhilKiel when do you duplicate ads from testing to winners ad set? do you pause the ad in the testing adset? is there a concern that continuously moving new ads into the winners ad set resets learning on the winners ad set?
View quoted post on X
6 replies 1 reposts 14 likes 2.2K views View on X
Phil Kiel Verified account @PhilKiel
As it’s Q4 we’re launching new ad sets at $100

More risks than a Nvidia CEO.
Phil Kiel Verified account @PhilKiel Nov 6
Hot take: you don’t need 3x your CPA as a daily budget to test.

Ad set budget campaign
30% of your target CPA per day

If it converts, it goes up. If it doesn’t, it comes down.

Small budgets find winners.

7 figures per month.
View quoted post on X