Plausible Analytics

We just reached 21,000 paying subscribers, and without a sales team.

No cold calls. No sales scripts. No one chasing leads.

Instead, we’ve spent years writing about what we stand for:

• Analytics that respects privacy
• Analytics that doesn't require a degree to understand
• Who Plausible is made for, but also stating explicitly: who it is not for
• Why we stay subscriber-funded

and so on.

It gives people enough information to make up their own minds. They find us, understand what we stand for and decide if they want to pay for it.

Sometimes, honest communication does all the selling.

Many analytics tools count a tab left open in the background for 30 minutes as 30 minutes spent on the page.

That's not a very useful measure of engagement.

Here's how Plausible measures time on page:

→ We record the time when you switch tabs or go to a new page
→ Time in an inactive tab doesn’t count
→ Visits where someone only views one page are included
→ Each page gets its own average

A metric is more useful if it reflects better what people actually did.

Goals report loading time has gone from 9 seconds to 0.5 seconds for one of our heaviest sites.

We just shipped an improvement that makes goal breakdowns load faster.

✓ No settings to change
✓ Not limited to higher plans, everyone gets fast dashboards

More traffic means more data to analyze. It shouldn't mean more time spent waiting for your reports.

Why do analytics tools make it so hard to leave?

Because your history is their leverage. Cancel, and years of data stay behind.

We do it differently.

If you end your Plausible subscription, you can still:

✅ Request an export of your website stats
✅ Get them as CSV files
✅ Do it yourself, without contacting support

Your data belongs to you, whether you're paying us or not.

You can now build a funnel directly from already recorded pageviews and events on your site.

✅ No goals to set up first
✅ Pick from your recorded events, or type to narrow the list

Open a site, add a funnel, done. Live on all dashboards now!