Hot tip: Send more in the five days leading up to Black Friday to capitalize on less inbox competition with better per-message returns.
Our data backs this. Over the BFCM season, average earnings per message was $0.68, with the top performing day being Monday, Nov 17 ($0.87). This was consistent with 2024, where Nov 17 was also the peak earning day.
Our data backs this. Over the BFCM season, average earnings per message was $0.68, with the top performing day being Monday, Nov 17 ($0.87). This was consistent with 2024, where Nov 17 was also the peak earning day.