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Postscript

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@PostscriptIO

Your AI-native retention platform for Shopify stores. SMS + EMAIL
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Remote, USA linktr.ee/postscriptdotio Joined July 2018
1.1K Following 3.6K Followers 2.2K Posts

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Postscript Verified account @PostscriptIO
Hot tip: Send more in the five days leading up to Black Friday to capitalize on less inbox competition with better per-message returns.

Our data backs this. Over the BFCM season, average earnings per message was $0.68, with the top performing day being Monday, Nov 17 ($0.87). This was consistent with 2024, where Nov 17 was also the peak earning day.
Postscript Verified account @PostscriptIO
SMS Sunday is the biggest sleeper event of BFCM. If you aren't sending either a 'last chance' campaign for Black Friday or an early 'Cyber Monday' campaign that day...you're missing out on high CTRs, EPMs and way less traffic.
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