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Presto Research
@Presto_Research
Cutting-edge crypto research. Research Division of @Presto_Labs.
Don't miss, TG: t.me/presto_research
Don't miss, TG: t.me/presto_research
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Peter Chung (@ClearLensPC), Head of Presto Research, wrote for the Korea Economic Daily ahead of EastPoint: Seoul 2026.
His argument: mass adoption is decided by utility consumers can feel, not technical maturity. Korea Institute of Finance analysis puts won stablecoin usage at just 4.4% even with 90% merchant acceptance, absent incentives. Adoption starts where friction is highest, not in domestic retail payments.
“Mass adoption begins when people forget they are using blockchain at all.”
Full article: en.bloomingbit.io/feed/news/1167…
His argument: mass adoption is decided by utility consumers can feel, not technical maturity. Korea Institute of Finance analysis puts won stablecoin usage at just 4.4% even with 90% merchant acceptance, absent incentives. Adoption starts where friction is highest, not in domestic retail payments.
“Mass adoption begins when people forget they are using blockchain at all.”
Full article: en.bloomingbit.io/feed/news/1167…
en.bloomingbit.io From Payments to Fandom, Blockchain Moves Into Daily Life at Eastpoint: Seoul 2026 Jung Seok-moon, head of research at Presto Research When people buy coffee with a credit card, they do not ask which payment network handles settlemen Tokenization does not create demand. It removes friction.
In recent interview with a Korean media, our Head of Presto Research @ClearLensPC shared his insight on where that friction sits: at the border. The benefit of bringing an asset on-chain is largest when it crosses jurisdictions, so the assets that belong on-chain are the ones global investors already want, not those with purely domestic demand.
His framing: Asset First, Tokenization Later. Identify real global demand, then tokenize.
Read the full interview in Korean: n.news.naver.com/article/018/00…
In recent interview with a Korean media, our Head of Presto Research @ClearLensPC shared his insight on where that friction sits: at the border. The benefit of bringing an asset on-chain is largest when it crosses jurisdictions, so the assets that belong on-chain are the ones global investors already want, not those with purely domestic demand.
His framing: Asset First, Tokenization Later. Identify real global demand, then tokenize.
Read the full interview in Korean: n.news.naver.com/article/018/00…
n.news.naver.com "한우·음원보다는 SK하이닉스…토큰화 본질은 상품 수요와 국경 허물기" “(아무 자산이나) 토큰화한다고 없던 수요가 생기는 것은 아닙니다. 글로벌 수요가 있는 자산을 먼저 식별하고, 그 자산을 토큰화하는 것이 우선입니다.” 정석문 프레스토리서치 센터장 (사진=프레스토리서치 제공) 정석문