Leonard Berry

@ProfLenBerry

University Distinguished Professor of Marketing, MB Zale chair in Retailing and Marketing Leadership, Senior Fellow IHI, author, researcher

College Station, Texas Joined October 2014

154 Following 433 Followers 261 Posts

Latest posts 5

Leonard Berry @ProfLenBerry Sep 19

I have cowritten this essay on the power of kindness in healthcare with two of the kindest people I know—Drs. Montori and Allwood. Kindness is a superpower…

berryle-cwvae.wordpress.com/wp-content/upl…

Leonard Berry @ProfLenBerry Jul 7

In 2004, 2012, and now, coauthors and I have published the business case for using evidence-based design to build or renovate hospitals the right way.
Here is the 2026 iteration: Fable Hospital 3.0 (link below).
berryle-cwvae.wordpress.com/wp-content/upl…

Leonard Berry @ProfLenBerry Mar 29

Dear friends,
I hope that you will enjoy this new article that builds from our team’s work on social profit orientation.

berryle-cwvae.wordpress.com/wp-content/upl…

Leonard Berry @ProfLenBerry Feb 1

Dear friends, I hope that you will enjoy this new article that builds from our team’s work on social profit orientation.

emerald.com/josm/article/3…

www.emerald.com Purpose ignited: the transformative power of epiphanies in driving social profit orientation Purpose. This study explores how epiphanic experiences – sudden, identity-shifting insights – catalyze service leaders' adoption of a Social Profit Orientation (SPO), defined as a commitment to...

Leonard Berry @ProfLenBerry Aug 30, 2025

Caring for children in hospitals offers lessons for adult hospital care. This article explains:
mcpiqojournal.org/article/S2542-…

www.mcpiqojournal.org What Adult Medical Care Can Learn from Pediatrics: Creating Comfort, Connection, and Joy in the... The hospital environment often feels austere, impersonal, and frightening to patients, regardless of their age. Some hospitals have found concrete, practical ways to make pediatric patients feel more...