@PsychMarJournal
onlinelibrary.wiley.com We're Not Better, We're Just Different: How Brand‐Customer Disparagement Humor Helps to Build Brand... Brand disparagement humor, defined as a brand's use of humor to belittle a target, has emerged as a largely successful yet risky social media strategy. While prior research highlights its effective... 
onlinelibrary.wiley.com Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity Color saturation is an important and relevant attribute in products and packaging. However, the role of color saturation in relation to sensory attributes beyond the visual sense remains under-inve... 
onlinelibrary.wiley.com GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A... Based on two complementary studies, this paper explores how people with functional disabilities interact with generative artificial intelligence (GenAI). Study 1 used a genetic algorithm to identify... 