As AI reshapes how people discover and decide, arrival context is becoming a powerful signal for real-time relevance in the Transaction Moment™. Our latest perspective explores why closing the intent gap could be the next opportunity to improve the customer experience and business outcomes.
rokt.com/guides/the-int…
www.rokt.com The Intent Gap - Rokt AI is reshaping how shoppers arrive ready to buy. Learn why arrival context is becoming a critical relevance signal across the transaction. rokt.com/guides/the-int…