Share the Magic Foundation

The energy at a Reading Rally is hard to describe until you've experienced it.

A room full of students excited about books. The questions they ask. The smiles when they realize they're getting a book of their own.

These are the moments that remind us why we love this work.

NEW MERCH IS HERE!

We've got some new additions to Shop the Magic, and we can't wait for you to see them.

There's something for everyone. And the best part? Your purchase helps support our mission of getting more books into students' hands.

Take a look at what's new!

Who helped you become a reader?

Maybe it was a teacher who found a book, a parent who read with you or someone who encouraged you when it felt hard.

That's the heart of READBowl. Bringing students and teachers together to make reading exciting.

Who was that person for you?

Who's ready for another season of READBowl?!

Every year, students across the country come together to put their reading skills to the test, and every year, they find new ways to impress us.

Teachers, start getting your teams ready. It's almost time to READ!

Getting to sit down with students and read together is one of my favorite parts of this work. The questions they ask, the way they react to the story and the excitement they bring to every page remind me why we started Share the Magic. – Malcolm Mitchell