Rebuy Engine

Every day of the BFCM weekend has a different job.

Friday is show time. @Shopify's busiest minute of the year was 12:01 p.m. ET, as so lead with your strongest offer and best sellers.

Saturday and Sunday are the lull. But make sure you change the angle, not the offer (please, I'm begging you, don't raise or lower your discount as the weekend goes on).

Cyber Monday is the closer. Up the urgency with words like, "Final hours" or "Last call" as long as your sale reallllly does end at midnight.

Rebuy’s personalized recommendations make it easy to show your best converting products each day, without touching the offer.

During BFCM 2025, phones drove 78% of online traffic but only 70% of the orders.

That little gap is mobile shoppers who showed up but didn’t check out. Some of it is speed. Some of it is offers that look glorious on a 27-inch monitor but cramped on a 6-inch screen.

The fix is mostly unglamorous: cut the apps you don’t use, compress your images, and test your cart and offers on a real phone.

We cover that and more in our free BFCM 2026 guide right here: rebuyengine.com/bfcm-guide-2026

Black Friday is less than a month away, and 64% of those shoppers will be new to you.

Our free BFCM 2026 guide will teach you everything you need to know to grow every order and bring those customers back.

rebuyengine.com/bfcm-guide-2026

Rebuy Monetize is now live for UK shoppers 🇬🇧

Add personalized offers to your Thank You and Order Status pages, from brands like Ocado, Prime Video, AG1 and Revolut.

Your shopper gets a reward and you get paid.

£10K–£15K per 100K orders, at no cost to you.

Switch it on before Black Friday and earn on every order this peak season.

Every BFCM shopper costs you something, and some cost you twice. Once to get them to your site, and again when a discount hands back the margin you just paid for 🫠

So what’s the alternative?

On Oct. 28 we're joining @QuickfireD on Ecomm Engine to talk about how brands are using AI and real-time intent to turn browsers into bigger buyers, without reaching for deeper discounts.

Real examples and tactics you can put in place before peak hits!

linkedin.com/events/7506361…