RevenueCat

This time yesterday ⏮️

Want to relive App Growth Annual? You can! We'll be sharing recordings of all four keynotes + our six virtual workshops soon.

In the meantime, use #AppGrowthAnnual to share your highlights from the day. We're loving seeing them!

Apple Retention Messaging is live. What should yours say? Do you offer a discount? How do you avoid discounting people who'd have stayed anyway?

We've got answers from the beta. Join us live for your next steps + an AMA.

📆 Tuesday, Nov 10
⏰ 1pm ET / 7pm CET

🔗 rev.cat/retentionlive

Apple's Retention Messaging is now live in App Store Connect ⚡️

→ Show subscribers a message (or an offer) when they try to cancel

We've spent the beta gathering data on what works with subscribers. Nov 10, we're sharing the results.

🔗 Watch live on X or sign up here: rev.cat/retentionlive

Should every retention message come with a discount?

In a Dipsea test, 50% off had a somewhat higher save rate (22.1% vs 18.8%) but less than half the revenue per customer ($1.24 vs $3.16).

Test before defaulting to offers 👉 revenuecat.com/blog/growth/ap…

Apple’s Retention Messaging is live in App Store Connect! Want different messages for trial users vs. subscribers, or to A/B test your offer?

That’s where RevenueCat comes in. Here’s the setup 👇

youtube.com/watch?v=Ns9IAU…