Rob Percival

The Meat Paradox is now available in paperback. 🥳

THANK YOU to everyone who has read and supported the book.

If you haven't read it yet... 🧵

yup 👇👇

My @SoilAssociation comment on the extension of the Soft Drinks Industry Levy -

(TDLR: we need to talk about sweeteners...)

The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.

This is what they're missing... 🧵

thelancet.com/series-do/ultr…

Confirmation that diet change (i.e. less meat and dairy) plays no role in UK Gov's decarbonisation plan - they're opting instead for 'precision feeding', methane-suppressing supplements, and breeding programmes that aid intensification. Disappointing.

gov.uk/government/pub…