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Mike Ryder

@RobotTheory

Marketing lecturer at Lancaster University. Author of 'Science Fiction and the Future of War' | Editor & Author of 'Advertising: A Practitioner Perspective'
Lancaster mjryder.net Joined April 2014
527 Following 455 Followers 710 Posts

Latest posts 5

Mike Ryder @RobotTheory
As the saying goes, 'strike while the iron is hot'. Here's the second in my blog series on HE marketing, this time looking at the 'Answers Day' campaign by CCCU from a couple of years back.
mjryder.net/he-marketing-o…
mjryder.net Universities at war: An open day case study – Dr Mike Ryder Universities often struggle to effectively market their open days to prospective students. In this blog I discuss the case of Kent vs CCCU.
Mike Ryder @RobotTheory
Earlier this week I approached a journal editor to propose an article on the 'crisis in academic marketing'. He would normally have said yes, but he had to turn me down for fear of repercussions. He didn't want to be seen to be 'taking sides' amidst mass sector redundancies.
2 replies 11 reposts 49 likes 4.3K views View on X
Mike Ryder @RobotTheory
Just had a meeting with the Dean of my Faculty alongside the Head of Employee Relations... Apparently I am under official investigation for writing a blog about how bad universities are at marketing. You literally couldn't make this stuff up.
54 replies 95 reposts 904 likes 72K views View on X
Mike Ryder @RobotTheory
Why are universities so bad at marketing? Recruitment and lack of accountability are two major issues. Another is that HE marketers assume the issue is one of information flow. This leads to the phenomenon I have described as 'noticeboard marketing'...

mjryder.net/why-are-univer…
mjryder.net Why are universities so bad at marketing? – Dr Mike Ryder University marketers often adopt a 'noticeboard' approach to marketing that assumes the problem is information flow rather than anything else