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Rubyto

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@Rubyto

Co-Founder @o2dotapp | Growth & Design @fuel_network | Building @CompRadarXYZ
Onchain o2.app Joined January 2021
2K Following 5.9K Followers 11K Posts

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Rubyto Verified account @Rubyto
Some personal news:

I'm stepping up as Co-Founder of @o2dotapp alongside @IAmNickDodson and @rishabhkeshan.

After over 4 years at @fuel_network, and the past year focused almost entirely on o2, this is a milestone I'm incredibly proud of.

When we started o2, we wanted to show what Fuel's technology was actually capable of.

We built a fully onchain orderbook exchange where every orderbook is a smart contract, with execution times as low as 20ms. Fuel's performance made it possible to build something that would otherwise be extremely difficult without relying on an offchain matching engine.

But great technology alone doesn't make a successful business. You still need to find users, understand what they want, and figure out how to make the economics work.

Over the past year, I've been deeply involved in shaping o2, from product design and positioning to defining our market structure, trading pairs, liquidity strategy, pricing, and growth.

I also designed and led our trading competition program, from the mechanics and incentives to the overall strategy and execution. Across competitions, we generated over $1.4 billion in trading volume and brought hundreds of traders to the exchange. Beyond the numbers, it gave us a much better understanding of trader behavior and what it takes to attract and engage users.

But generating trading volume is one thing. Turning that activity into a viable business is another.

That experience helped shape our thinking around Turbo, our funded trading product, which has since become o2's first meaningful revenue stream.

Turbo is showing early signs of PMF, but there's a significant gap between where we are today and where we need to be.

Our next objective is to close that gap. We're aiming to 10x revenue by improving Turbo across every front, from the trading experience and funded account offering to acquisition, conversion, and retention.

At the same time, we'll continue improving the underlying exchange, with deeper liquidity, margin trading, and broader markets, including RWAs.

On a personal level, this has been one of the most demanding experiences of my career. I've been pushed outside my comfort zone more times than I can count, often having to dive into problems I knew very little about and figure things out along the way. It has taught me to question my assumptions, understand problems more deeply, and accept that sometimes the only way forward is to rethink everything.

I've also learned an incredible amount working alongside Nick, Rishabh, and @Voxelot. Their experience and perspectives helped shape a lot of how I think today, and I'm genuinely grateful for their trust.

Becoming Co-Founder means a lot to me, especially after everything we've put into o2 over the past year. I'm proud of what we've accomplished, but there's still a long way to go before we've built the business we envision. Looking forward to taking on that challenge alongside the team.

Back to work.
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Rubyto Verified account @Rubyto
Funny enough, since we launched Turbo Challenges, we’ve actually seen more Turbo Instant sales.

Feels like introducing Challenges made the value of getting funded instantly even more obvious.
Rubyto Verified account @Rubyto
Design is such a love-hate relationship.

I can spend hours on something, absolutely love it, then look at it the next day and hate everything about it.

Very frustrating yet satisfying process at the same time.
Rubyto Verified account @Rubyto
I’m starting to think the best way to work with AI is 10-80-10

10% figuring out what you want and how to approach it

80% letting AI research, build and iterate

10% going through the result and fixing what doesn’t feel right
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Rubyto Verified account @Rubyto
This kind of events is a good reminder to why crypto is essential in today’s world.
ADAM Verified account @adamemedia 3d
BREAKING: 🇵🇾 What just happened in PARAGUAY is a WARNING for everyone on earth.

More than 3 million people (60% of Paraguay's adult population) have lost access to EVERYTHING. Their bank accounts. Their pensions. Frozen. Inaccessible.

Paraguay’s largest digital bank, Ueno Bank, has collapsed.

The president of the Central Bank (who is deeply connected to Ueno) has just RESIGNED. Eight high-level executives including the founder and the Bank President are being detained.

The people have taken to the streets to demand their money back. And rightly so.

This is the model Milei and the rest of the Epstein class are pushing. This could happen ANYWHERE. Best to save in physical gold and physical silver, imo.
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