The South African Breweries

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@SABreweries

This is the official X account for The South African Breweries. ENJOY RESPONSIBLY. Not For Sale To Persons Under The Age Of 18. RoE: sab.co.za/terms

Sandton, South Africa sab.co.za Joined November 2011

95 Following 48K Followers 11K Posts

Latest posts 5

The South African Breweries @SABreweries Oct 22

Our commitment to responsible drinking is a journey shaped by partnership.

The Enforce pillar of SAB SHARP is built on a simple belief: stronger outcomes are achieved when government, law enforcement, academia and industry work together.
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The South African Breweries @SABreweries Oct 13

A remarkable Loeries week for our brands, teams and partners.

This year's Loeries celebrated the creativity, innovation and collaboration behind the work that continues to shape our brands and move our industry forward.

#SABLoeries #Loeries2026
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The South African Breweries @SABreweries Oct 6

Introducing the SAB Masterclass panel for #Loeries2026.

In an era where experiences shape how consumers connect with brands, this group of industry leaders will unpack the Age of Experience and what it means for the future of marketing.
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#SABLoeries #ForeverCommitted

The South African Breweries @SABreweries Oct 2

The #Loeries2026 Shortlist is here. Creativity has been on tap, and we’re looking forward to a fresh pour during Loeries week.

Let’s raise a glass to those who put in the hours, craft, and produce creativity of the highest order.
#SABLoeries #ForeverCommitted

The South African Breweries @SABreweries Oct 1

Great ideas aren't rushed. They're perfectly brewed.

Like a great beer, they begin with the right ingredients and are shaped through time, expertise and an unwavering commitment to craft.

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