Ecommerce SEO: Some stores make their filters work harder.
A deeper category page can be indexable and still be difficult for search engines and shoppers to discover if the filters don’t link directly to it.
Some stores do this well: selecting a filter leads to a dedicated, indexable URL, creating a useful internal link to a more specific category page.
In my example, I’m hovering over a filter to show its destination, then viewing the HTML vs. DOM diff to compare the page as served with the rendered DOM.
One detail to get right: if a filter links to a dedicated page, make sure the title tag clearly describes that page. The linked page in this example could have a more descriptive title to help it surface more effectively.
Faceted navigation can improve the shopping journey and create stronger internal paths to deeper category pages. Worthwhile considering how your store could implemenet something similar.
A deeper category page can be indexable and still be difficult for search engines and shoppers to discover if the filters don’t link directly to it.
Some stores do this well: selecting a filter leads to a dedicated, indexable URL, creating a useful internal link to a more specific category page.
In my example, I’m hovering over a filter to show its destination, then viewing the HTML vs. DOM diff to compare the page as served with the rendered DOM.
One detail to get right: if a filter links to a dedicated page, make sure the title tag clearly describes that page. The linked page in this example could have a more descriptive title to help it surface more effectively.
Faceted navigation can improve the shopping journey and create stronger internal paths to deeper category pages. Worthwhile considering how your store could implemenet something similar.
