It's important to remember that Wizards works on Universes Beyond sets four (or even more) years ahead. This means were working on Star Trek before the first full UB set Lord of the Rings was even out. They had literally zero data or feedback on what makes for a good or bad crossover.
I think they were probably a bit worried about Star Trek internally too. Putting a chase land cycle in a set (like the shocks) is an age old trick to help sell a set that might struggle otherwise, releasing Edge of Eternities first make Magic in space less jarring also seems to point that direction.
While Star Trek might be a flop, I really do think they'll learn from the successes and, maybe more importantly, the failures and be more selective with their crossover choices in the future. It's just a slow process because they work so far ahead.
I think they were probably a bit worried about Star Trek internally too. Putting a chase land cycle in a set (like the shocks) is an age old trick to help sell a set that might struggle otherwise, releasing Edge of Eternities first make Magic in space less jarring also seems to point that direction.
While Star Trek might be a flop, I really do think they'll learn from the successes and, maybe more importantly, the failures and be more selective with their crossover choices in the future. It's just a slow process because they work so far ahead.
