Sean McCarthy

Just because people liked your brand enough to join your community in one way or another, doesn't mean they immediately lose their individual characteristics when it comes time to sell them.

Find the right motivations & worries, etc. for each group within the overall audience.

Really feels like branded newsletters are going to become dinosaurs in less than five years.

I'm already finding myself unsubscribing if I haven't opened one in a few weeks. And it has nothing to do with content quality and everything to do with time and space.

Old to me, new to you.

It’s really easy to get too close to your own messaging.

Remember: Your site is making first impressions every single day and people will feel your excitement and energy if you convey it well in your copy.

Selectors > Dropdowns for products with only a few variations

Dropdowns = more clicks and tougher experience

Give this quick experiment a try and let me know what you think.

Wait, you don't create a burner email, subscribe to competitor email lists, and study their offers and messaging to benchmark your own work?