Brands targeting Gen Alphas (67M+) must use a whole house strategy; Gen Alphas form brand loyalty; parents are their key influencer. I spoke w/Allison Worldwide's Anne Colaiacovo about findings in Gen Alpha Household Influence Study on #LetsTalkPRandMore!
LetsTalkPRandMore.podbean.com/e/lets-talk-pr…
LetsTalkPRandMore.podbean.com/e/lets-talk-pr…