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I always assumed “parasocial” was an internet-era word. Turns out it was coined in 1956 in a 15-page paper about radio and TV.
I broke it down, and it's fascinating how well it holds up today for modern social media. x.com/i/article/2117…
I broke it down, and it's fascinating how well it holds up today for modern social media. x.com/i/article/2117…