Wesley Ellul

In Web2, people watched. In Web3, they participated. In Streaming 2.0, they own a piece of the story.

Streaming 1.0 solved distribution. Netflix, YouTube, Spotify put everything everywhere. But the economics broke — platforms won, creators and audiences didn't.

We're fixing the math. Engagement is the new currency.

Day one @AIBC_World advising the amazing MaiaBrain Team - winners of best AI automation of the year!

Great catching up with my web3 warriors @JamesBowater @vineetbudki @FefeDemeny @FelixMagoTech

And then sharing the stage with the amazing @niccary

Get ready for day 2 of this amazing emerging tech show in Rome!

Empires rarely fall because someone stronger shows up. They fall when the people running them forget what made them great.

I'm in Rome this week for @AIBC_World, and it's hard to be here without thinking about that. This city is where we come to study the past when we're trying to work out the future.

Media built an empire too. Creators made the films, the shows and the music, and the audiences followed them. Somewhere in the last fifteen years, the platforms in the middle ended up owning the audience, the inventory and the economics. The people the empire was built on now get a licence fee or a fraction of a penny per view.

That is the pattern history keeps repeating, and it's why we built STRMIT.tv the way we did. Every creator, film or brand runs its own MetaCast and keeps the channel, the audience relationship and the economics. MetaScapes, owned by critics, superfans, newspapers and radio DJs, connect thousands of those channels and supply discovery and reach in exchange for upside.

An empire that pays its builders in pennies is already on its way to becoming a ruin.

Was token 2049 worth going to in 2026

My friend just thought he was crypto rich … with €644k in $trump and $Pepe in his @Revolut account…

He called me in excitement as to how he can cash it out… and seconds later back to normal life.