System1

This week’s Innovation of the Week is @drinkolipop’s Pomegranate Sparkle, expanding its functional soda lineup. With a 3-Star Rating and 76% saying they’d buy shares, we explore why flavor-first, with functional benefits as a bonus, wins consumers over: hubs.la/Q04DrKVL0

Our Ad Of The Week is from outdoor brand Regatta and agency Driven - their Autumn/Winter ad just scored a new Test Your Ad high for non-Christmas fashion ads. Find out how, and the emotional driver behind it, in our exclusive report: hubs.la/Q04DrJ7N0

Our Spooky Season Ad Of The Week coverage ends with @NerdsCandy’s new 2026 spot, featuring their Gummy Monster mascot surprising delighted trick-or-treaters. It’s a chance to see why this one scores top marks on every Test Your Ad metric: hubs.la/Q04CNzdY0

This week’s Innovation of the Week is Cathedral City’s cheddar flavor in two new formats: peelable snacks and spreadable cheese. With a 4.8-Star Rating in Test Your Innovation, we see how it enters new categories without losing its distinctiveness: hubs.la/Q04CNyzc0

Our Ad Of The Week is @BootsUK and VML’s “Give It Some Boots” platform, tackling the tougher challenges women face with infectious positivity in this all-dancing ad. Find out how it performs against the retail field in our Test Your Ad report: hubs.la/Q04CNy9X0