A knockoff handbag so close to the real thing that the original was purchased online and the $175 replica mailed back for a refund is exactly the scheme Happy Returns now uses cameras, computer vision and its Return Vision software to catch, comparing flagged merchandise against the merchant's catalog photos for the wrong logo, the too-wide strap, the fabric that doesn't match.
Fraud is the dark side of convenience, as its CEO puts it, and with roughly 9% of all U.S. returns fraudulent and more than $75 billion in merchandise at stake, the schemes are growing in sophistication as fast as the tools built to spot them.
Read more about how retailers are separating legitimate returns from deliberate deception: buff.ly/0yWFWwP
#AI #Retail #ComputerVision #FraudPrevention #Ecommerce
Fraud is the dark side of convenience, as its CEO puts it, and with roughly 9% of all U.S. returns fraudulent and more than $75 billion in merchandise at stake, the schemes are growing in sophistication as fast as the tools built to spot them.
Read more about how retailers are separating legitimate returns from deliberate deception: buff.ly/0yWFWwP
#AI #Retail #ComputerVision #FraudPrevention #Ecommerce