Cheesecake Factory’s absolutely unhinged design is part of the marketing.
Every location is customized, which means no two restaurants look exactly the same.
And people definitely notice.
The aesthetic has been compared to everything from “Eye of Sauron” to “’90s Tuscan wine mom.”
But that’s part of the point.
Cheesecake Factory wants the entire experience, from the food to the lighting and design, to be memorable enough that you go tell someone about it.
Every location is customized, which means no two restaurants look exactly the same.
And people definitely notice.
The aesthetic has been compared to everything from “Eye of Sauron” to “’90s Tuscan wine mom.”
But that’s part of the point.
Cheesecake Factory wants the entire experience, from the food to the lighting and design, to be memorable enough that you go tell someone about it.
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