The Trade Desk

We built our platform to give marketers a better way to plan, buy, and measure their advertising. With the newest release of Kokai, we’re making it even easier to use, with smarter AI tools and more ways to prove the value of every ad dollar at every stage.

Meet Zuma, the next evolution of Kokai: bit.ly/4wSGfwU

The 2026 U.S. midterm cycle generated a record $11.87 billion in ad spend, and connected TV accounted for 22% of that: bit.ly/4iBtGkj

Take a look at a few additional stories in The Current this week 👇

Microdramas are turning bite-size, vertical video series into a global viewing habit. With MadHouse, NetShort took that momentum to CTV and grew users 400% in 6 months with a stable CPA on our Kokai platform.
thetradedesk.com/case-studies/n…

Last-touch attribution only credits the final click, but the path to conversion is rarely that simple. Our incrementality guide shows how lift testing helps marketers understand the true impact of each channel and invest with confidence. thetradedesk.com/resources/your…

Pharma marketers have more data than ever. The challenge is putting it to work. Our latest article shows pharma marketers three ways they can use data and measurement to help build relevant audiences and connect campaigns to outcomes. thetradedesk.com/resources/3-wa…