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"[College athletes] are really engaging a specific and targeted audience from a demographic perspective," said Dr. Thilo Kunkel, the author of the Temple study. "They're becoming really effective endorsers..." Over 10million impressions on ESPN ⬇️😮🙏
espn.com/womens-college…
www.espn.com How athletes with large social media followings could be the real winners in NIL changes A new era of NIL rights is coming as soon as this summer, and it won't be just the Heisman finalists or March Madness heroes cashing in. espn.com/womens-college…
