Think with Google

Are you measuring what matters most?

Good measurement goes beyond reporting out numbers. It's about understanding what's working, where to invest, and how today's decisions can shape tomorrow's growth.

Six industry experts share how they're helping brands rethink measurement, from YouTube's impact on results to the bigger role paid media plays across channels.

Watch below. 👇

The most expensive mistake a brand can make happens the day after Christmas. 🎁

The holiday rush isn't over. It's just shifting. 87% of people make a purchase after the holidays as they finally buy what they actually wanted.

Don't miss Q5. Get the guide here 👇 goo.gle/3WBvtP5

It takes 90 seconds to tell whether a marketing leader is walking the walk with AI or just talking the talk. Would you pass the test? ⏱️

Google VP @JoshuaSpanier tells @semafor's @semaforben why your team and C-suite know if you're actually using AI, and why @garyvee inspired his 7-month daily YouTube streak 👇 goo.gle/4ixeB3b

Static keywords are out. Immersive discovery is in 🔍

At the @wwd Apparel & Retail CEO Summit, Google’s Conan Liu & WWD’s James Fallon unpacked how luxury leaders are scaling storytelling across Search and @YouTube to turn curiosity into loyalty.

How is your brand reimagining its storytelling for the modern shopper?

📷 Photo credit: WWD / Allie Joseph

More than 90% of CMOs are excited about AI, but over 70% of teams feel anxious about its impact on their roles.

According to a new @McKinsey x Google study, the key is rewiring workflows to shift from anxiety to growth:

🛠️ Build psychological safety through anonymous surveys

🗣️ Shift the narrative by connecting AI directly to business growth

💡 Rethink workflows by moving from execution to orchestration

Read the full Q&A: goo.gle/3WuGnpM