There might be something to this "agentic commerce" thing, but it's not anything merchants can measure yet.
Claude builds a meal plan? Whole Foods doesn't know why I'm filling my cart.
Finding a doctor's appt through Claude-in-Chrome? Again, no attribution.
Muse comparing happy hour deals by browsing Google reviews? Restaurants can't measure it.
Claude builds a meal plan? Whole Foods doesn't know why I'm filling my cart.
Finding a doctor's appt through Claude-in-Chrome? Again, no attribution.
Muse comparing happy hour deals by browsing Google reviews? Restaurants can't measure it.
Airbnb says "We're not seeing a lot of traffic, and even fewer bookings from Muse and Instinct yet." Repeating what DoorDash said and adding a lot of detail on why they think Airbnb's vertical agent will win against horizontal agents.View quoted post on X