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Timothy Armoo

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@TimArmoo

Founded @fanbyteshq at 21. Sold it for 8 figures to @Brainlabs at 27 | Designing a great life.
London timothyarmoo.com Joined May 2011
742 Following 10K Followers 7.2K Posts

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Timothy Armoo Verified account @TimArmoo
5 years ago, I started a marketing company with two of my friends.

We were 21, 20, and 19 years old.

Last week, we announced it'd been acquired for 8 figures.

Here are 10 things I learned on our journey.

If this helps at least one person, then it’s done its job.
Timothy Armoo Verified account @TimArmoo
i am convinced there will be at least 5 of these.

Happens in every new market shift
GREG ISENBERG Verified account @gregisenberg Jul 24, 2025
I think within the next 24 months, we’re going to witness an AI company that was one of the fastest growing companies of all time and realize that revenue was fake (not predicting who that is just think it’s an inevitable)

We will have an Elizabeth Holmes of AI ARR
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Timothy Armoo Verified account @TimArmoo
I know @AnasKoroleva . She is one of the most lowkey but brilliant entrepreneurs I've ever met.

This episode is absolute gold for anyone who is building a biz to sell or has had an exit.

Gem after gem after gem.
Sam Parr Verified account @thesamparr May 20, 2025
70% of second businesses fail after an exit. Anastasia Koroleva studied post exit founders for 13 years and came on Moneywise to explain why.

Her exit:
-Built a bootstrap company to a "nine-digit" exit (over $100M)
-Lost half her net worth through divorce and "stupid mistakes"
-Now worth high eight figures
-Started a second business that failed miserably

Her money setup:
-Spends $650K-$1M annually for family of 5
-No wealth manager (tried many, didn't like any)
-Portfolio: 65% liquid assets, 25% private credit, 10% private equity
-Owns homes in London and South France

But after studying hundreds of post-exit founders, she found many follow the same psychological pattern.

The common traps:
-Starting too soon (using business to escape identity crisis)
-Starting too late (skills atrophy, relationships fade)
-Naive industry jumps (no competitive advantage
-Misunderstanding your strengths (creator vs. operator)
-Sudden Wealth Syndrome (irrational fear of losing money)

Her biggest insight? "Most of us don't actually look at the big picture, and because of that, we fall into a very predictable trap."

She believes it takes about 10 years to fully adjust after a big exit, and everyone struggles during this period. There's no escaping it.

What she recommends:
-give yourself 1-2 years to let things sllow down
-Rebuild your basics (community, purpose, health), which is what your company likely gave you
-Attack the next thing with clear motivation

Full pod is live.

Harry said it's the most important episode we've done. Agree?
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Timothy Armoo Verified account @TimArmoo
I went from selling branded influencer campaigns to owning a fund that invests in avocados.

Few things better than making money with friends.

Even better when it's a 25% return per year :)

Love this game.
Alex Macdonald Verified account @alexfmac Mar 24, 2025
One of my best investments in the last year has been importing avocados to the UK.

25% return.

Millenials may not be able to afford a house, but they love avocado on toast.

🥑🥑🥑
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