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Something I’ve wanted to build for a long time is coming soon. And we dedicate this to Yolanda! ♥️
🎙️ THE UNSEEN ADVANTAGE
With Tony Seruga and Rick Duris.
Rick and I have been business partners for more than 20 years. Now we’re bringing our conversations, experience, and different perspectives to the microphone.
I bring the intelligence analyst’s instinct to look beneath the surface, connect the dots, and ask what everyone is missing.
Rick brings decades of experience in copywriting, marketing, persuasion, and business growth—including his work with Jay Abraham, Tony Robbins, and Robert Ringer.
Our vision: Help people recognize opportunities they might otherwise overlook.
Our mission: Turn complex developments into clear insights—and clear insights into practical action.
We’ll explore business, AI, cybersecurity, strategic intelligence, influence, acquisitions, and the forces reshaping industries.
Exponential Think will be at the heart of the show.
The same research, risk analysis, strategic thinking, and problem-solving behind our private think tank will help shape our conversations. You’ll get a window into how we examine consequential decisions—and develop a plan to act.
And here’s the bonus:
During our first year, we intend to document a business acquisition journey in real time.
The search. The calls. The negotiations. The financing. The setbacks. The decisions.
The target? An ugly, boring, cash-flowing business in a fragmented industry. A company with customers, revenue, and room to improve.
Here’s the plan:
- Build a “dream team” board of seasoned, grey-haired advisers whose experience, credibility, and relationships open doors.
- Use that board’s Rolodex to recruit a white-shoe law firm and a Big Four CPA firm, seeking deferred-payment arrangements—vendor credit—where those firms will agree.
- Develop a business plan strong enough to attract OPM: other people’s money. Explore bank debt, seller financing, and investor equity, with a public-shell transaction considered only if the circumstances justify it.
- Acquire the business using as little of our own capital as practical. Any required equity, guarantees, and financing terms will be part of the story.
- Step into executive leadership, establish appropriate compensation, and take responsibility for operating and improving the business.
- Pursue a roll-up: acquire complementary competitors, integrate operations, and build a stronger enterprise.
- Work toward an eventual exit through a sale, franchising strategy, or public offering—depending on what the business can support.
The first year is about documenting the journey. The timetable for acquisitions, expansion, and an exit will depend on the opportunities and realities we encounter.
You’ll see what works, what falls apart, and what we change when the facts change.
Eight episodes a month. Candid conversations. Experienced guests. And a business-building journey you can follow as it unfolds.
Clarity. Strategy. Execution.
The Unseen Advantage. Coming soon.
See what others miss.
ExponentialThink.com
🎙️ THE UNSEEN ADVANTAGE
With Tony Seruga and Rick Duris.
Rick and I have been business partners for more than 20 years. Now we’re bringing our conversations, experience, and different perspectives to the microphone.
I bring the intelligence analyst’s instinct to look beneath the surface, connect the dots, and ask what everyone is missing.
Rick brings decades of experience in copywriting, marketing, persuasion, and business growth—including his work with Jay Abraham, Tony Robbins, and Robert Ringer.
Our vision: Help people recognize opportunities they might otherwise overlook.
Our mission: Turn complex developments into clear insights—and clear insights into practical action.
We’ll explore business, AI, cybersecurity, strategic intelligence, influence, acquisitions, and the forces reshaping industries.
Exponential Think will be at the heart of the show.
The same research, risk analysis, strategic thinking, and problem-solving behind our private think tank will help shape our conversations. You’ll get a window into how we examine consequential decisions—and develop a plan to act.
And here’s the bonus:
During our first year, we intend to document a business acquisition journey in real time.
The search. The calls. The negotiations. The financing. The setbacks. The decisions.
The target? An ugly, boring, cash-flowing business in a fragmented industry. A company with customers, revenue, and room to improve.
Here’s the plan:
- Build a “dream team” board of seasoned, grey-haired advisers whose experience, credibility, and relationships open doors.
- Use that board’s Rolodex to recruit a white-shoe law firm and a Big Four CPA firm, seeking deferred-payment arrangements—vendor credit—where those firms will agree.
- Develop a business plan strong enough to attract OPM: other people’s money. Explore bank debt, seller financing, and investor equity, with a public-shell transaction considered only if the circumstances justify it.
- Acquire the business using as little of our own capital as practical. Any required equity, guarantees, and financing terms will be part of the story.
- Step into executive leadership, establish appropriate compensation, and take responsibility for operating and improving the business.
- Pursue a roll-up: acquire complementary competitors, integrate operations, and build a stronger enterprise.
- Work toward an eventual exit through a sale, franchising strategy, or public offering—depending on what the business can support.
The first year is about documenting the journey. The timetable for acquisitions, expansion, and an exit will depend on the opportunities and realities we encounter.
You’ll see what works, what falls apart, and what we change when the facts change.
Eight episodes a month. Candid conversations. Experienced guests. And a business-building journey you can follow as it unfolds.
Clarity. Strategy. Execution.
The Unseen Advantage. Coming soon.
See what others miss.
ExponentialThink.com
