VCCP

@VCCP

VCCP is the global challenger network for challenger brands. We create enduring brand platforms and enable diverse creative ideas of exceptional quality.

Greencoat House, London vccp.com Joined March 2009

1.8K Following 23K Followers 5.8K Posts

Latest posts 5

VCCP @VCCP Apr 1

In his recent article for @Campaignmag, our Chairman and Co-Founder, Charles Vallance @TheBrandedGent, shares his thoughts on the impact and future of AI in creative industries.

okt.to/RiYowv

www.vccp.com Does AI-mageddon Beckon? | Charles Vallance Charles Vallance explores the

VCCP @VCCP Mar 30

Our Founder and Chairman, Charles Vallance @TheBrandedGent ponders if we’re approaching an AI-mageddon in his latest article for @CampaignMag: okt.to/U1G9yK

VCCP @VCCP Jan 20

Are we getting worse, not better, at creating long-term, enduring brand properties? Writing for @Campaignmag, VCCP Founding Partner and Chairman, @TheBrandedGent explores the ingredients needed to make famous work that lasts. Read more: okt.to/sZYqej #thoughtleadership

VCCP @VCCP Jan 19

What should our New Year's resolutions as an industry be?
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Campaign Verified account @Campaignmag Jan 19

A resolution to build brand longevity

@TheBrandedGent @VCCP buff.ly/R8grcnW
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VCCP @VCCP Nov 4, 2025

The search engines are evolving. Are brands ready?

@TheBrandedGent explores the rise of answer engines, Generative AI Engine Optimisation (GEO), and branded utility in his final @Campaignmag column of the year. Read more:
okt.to/TzfgEX

#ItOnlyWorksIfItAllWorks #GEO

www.vccp.com Welcome to 'the next normal', A view from Charles Vallance We are rapidly seeing the demise of the search engine, and the rise of something even more omniscient.