Our work to drive growth for the nations & regions in spotlight as our CEO @patriciayatesVB speaks to major news outlet @euronewstravel @euronewsabout our #StarringGREATBritain campaign🎬inspiring visitors to explore more, come now & spend more too. euronews.com/2026/11/06/sta…
VisitBritain Biz
@VisitBritainBiz
VisitBritain is Britain's national tourism agency, responsible for marketing Britain overseas.
This account is monitored Mon-Fri 9am-5pm UK time.
This account is monitored Mon-Fri 9am-5pm UK time.
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Our CEO @patriciayatesVB @wanderlustmag's headliner stage @WTM_London, telling the story of our #StarringGREATBritain screen tourism campaign🎬, putting our nations & regions centre-stage & driving growth. For every £1 invested in our campaign, int'l visitors spend £18 in Britain
Day 2 @WTM_London:
Our Chair Harris Bokhari & CEO @patriciayatesVB met with @ExperienceOman @visitmaldives about driving visitors to explore more, stay longer & spend more in Britain.
We also spoke to @euronews about the importance of visiting our great regional destinations.
Our Chair Harris Bokhari & CEO @patriciayatesVB met with @ExperienceOman @visitmaldives about driving visitors to explore more, stay longer & spend more in Britain.
We also spoke to @euronews about the importance of visiting our great regional destinations.
🤝Day 2 @WTM_London & it's all about making connections that drive #growth.📽️Hear from our CEO @patriciayatesVB on why these conversations, storytelling & meetings matter & how they grow visitor spending across #Britain's nations & regions.
1:20
🎬Fantastic event at Speaker's House sharing latest results of our #StarringGREATBritain campaign, showing power of screen tourism to drive growth for our nations & regions #tourism.
💷£376m in additional visitor spend since launch
👛£18 spent by visitors for every £1 invested!
💷£376m in additional visitor spend since launch
👛£18 spent by visitors for every £1 invested!