WTTC

World Travel & Tourism Council (@WTTC) joined A World For Travel 2026 in Paris, France.

Maribel Rodriguez, Executive Vice President, Destinations, presented WTTC’s strategic priorities for the sector, from seamless travel and connectivity to sustainability, investment and talent, alongside our latest research on France.

France remains the world’s leading destination, and its Travel & Tourism sector continues to grow ahead of the wider economy and the European average, creating jobs and opportunity across the country.

With more than 60 Members in Europe, WTTC continues to work with governments and industry to strengthen the sector’s role as a driver of growth across the region.

#WTTC #TravelAndTourism

WTTC President & CEO Gloria Guevara (@GGuevaraM) met Tonči Glavin (@TonciGlavina) a, Minister of Tourism and Sports of Croatia, at #WTM2026 in London to discuss the future of tourism, sustainability and destination competitiveness.

They also explored WTTC’s 8 strategic priorities: sustainable development, resilience of the sector, quality investment and the application of artificial intelligence.

The World Travel & Tourism Council (@WTTC) welcomes the European Commission’s first EU Sustainable Tourism Strategy, an important milestone recognising Travel & Tourism as a strategic driver of Europe’s competitiveness, economic growth and employment.

The strategy reflects many of the eight strategic priorities set out by WTTC’s Members, the global leaders of the Travel & Tourism private sector, which are as follows:

-Secure and seamless travel
-Crisis preparedness, management and recovery
-Destination stewardship and overcrowding
-Expanding connectivity and creating new travel corridors
-Sustainability initiatives
-Workforce
-Harnessing new technologies
-Policies to foster investment and new growth opportunities

These are also closely aligned with the recommendations we shared with the European Commission ahead of the strategy’s launch.

To strengthen Europe’s position as the world’s leading destination, implementation will be key: seamless travel, unlocking investment, supporting SMEs and a competitive, predictable regulatory environment.

WTTC and our Members stand ready to work with Commissioner Apostolos Tzitzikostas (@tzitzikostas) and the European Commission, bringing private-sector expertise and investment to deliver real benefits for Europe’s destinations, businesses, workers and communities.

#TravelAndTourism #SustainableTourism #EUTourism #WTTC

Our President & CEO Gloria Guevara (@GGuevaraM) met India’s Union Minister of Tourism, Gajendra Singh Shekhawat (@gssjodhpur), at #WTM2026 in London to discuss next year’s proposed WTTC Global Summit in India, a key platform to shape the global agenda for Travel and Tourism 🇮🇳

At the Wanderlust Reader Travel Awards, WTTC President & CEO Gloria Guevara presented Costa Rica with the award for Most Desirable Country worldwide 🏆

A well-deserved recognition for a destination that continues to inspire travellers around the world with its adventure and ecotourism experiences.

#WTM2026 @WTM_London