William Li

🎬 ET9 Talks Ep.62 is LIVE!

Had a great chat with our ES9 user, Mr. He Yinjun, Chairman of INSNEX.

Eight years ago, he started his own business in 3D and AI-powered vision inspection. Today, his company is gaining an edge in the global market with two distinctive strengths.

Catch the full episode.
Let's Power Up! Let's Jiadian!⚡
#NIO #ET9 #ET9Talks #BlueSkyComing

Proud to hand over the 40,000th NIO ES9 to Mr. Zhang Wenjie, Chairman of H-Power.
The NIO ES9 continues to raise the bar in China's premium BEV market, leading the RMB 500,000+ segment in sales for five months in a row. Thank you all for your support!
We'll keep moving forward. Let's Power Up! Let's Jiadian!⚡
#NIO #NIOES9 #BlueSkyComing

firefly's multiverse | scale rider✨

Welcome to episode 31 of firefly's multiverse. Today's pick: scale rider.

This car was co-created by several firefly users, including a senior designer, an intangible cultural heritage practitioner, a musician, and a modification enthusiast, each bringing their own skills and creativity to the project. Inspired by traditional Eastern dragon scale motifs, they didn't simply recreate ancient patterns. Instead, they captured their essence, simplified the forms, and gave this traditional aesthetic a fresh, modern look on the car.

You can see this scale-inspired design language both inside and out. On the exterior, there's a full scale pattern, handcrafted cloisonné details in the logo lights, and two-tone wheels that tie in with the body graphics. The interior carries the same scale textures, with black as the main color and hints of red woven into the seats, steering wheel, and door panels.

As yiVision, a senior designer and one of the team members, explained, "scale" represents each individual who took part in the creation, while "rider" is about bringing every scale together, letting them echo one another and form a whole. A little car, made special by a group of people who share the same passion. That's the beauty of creating together!

From day one, firefly was never meant to be just a way to get from A to B. It's a canvas for users to express their unique ideas and tell their own stories. So far, we've received 53,000+ user ideas, and I'll keep sharing some of the most inspiring ones here.

Freedom to glow!✨
Let's Power Up! Let's Jiadian!⚡
#NIO #firefly #freedomtoglow #BlueSkyComing #carmodification

🎬 ET9 Talks Ep.61 is LIVE!

Had an insightful chat with our ES9 user, Mr. Joe Wang, Vice President of Adient China Seating.

Joe has spent 26 years in the automotive seating industry and has seen China's auto industry evolve firsthand. So why does he describe NIO with four words from The Art of War: “Wind, Forest, Fire, Mountain”?

Catch the full episode.
Let's Power Up! Let's Jiadian!⚡
#NIO #ET9 #ET9Talks #BlueSkyComing

Proud to be invited to the Internet Entrepreneur Forum at the 2026 World Internet Conference Wuzhen Summit today. I shared a few thoughts, and here are the key takeaways.

1. Smart EVs Have Become the Largest Industry for AI Applications

In the past, when people talked about cars, they often thought of cold machines. But with the development of intelligent technology, cars are becoming mobile living spaces, and increasingly, warm and friendly companions that understand us.

The global automotive industry is worth around 7 trillion to 9 trillion US dollars. If AI applications in the automotive industry can create 15% more value for users, the industry, and society, that could translate into more than 1.2 trillion US dollars in business value.

Today, smart EVs are the most widely deployed embodied intelligent agents in the world. The large models running on vehicles, supported by their computing and sensing capabilities, have already enabled a complete process, from perception and decision-making to execution. This makes smart EVs the largest industry for AI applications.

2. AI Is Here to Empower People to Work Better and Safer, Not Undermine the Value They Bring

Ten years ago, when the industry was just beginning to explore the potential of smart driving, some suggested the significance of autonomous driving lay in enabling driverless robotaxis. But we firmly believed that the greatest significance of smart driving is to relieve stress and reduce accidents.

There are more than a billion of vehicles around the world, and people spend over 1.5 billion hours driving every day. Without smart driving technology, driving takes a lot of concentration and energy. When people get tired or sleepy, the safety risks can be significant. More than 1.16 million people lose their lives in road accidents around the world every year. That's an enormous loss of life.

In the first half of this year, according to data from four major insurance companies, accident-related losses for NIO users were down 38.4%, and the average safe mileage of human-AI co-driving was 8 times that of human-only driving.

That's why the continued advancement of smart driving matters: to keep reducing productivity losses and, more importantly, the loss of human life.

The greatest purpose of smart driving should never be to put taxi and ride-hailing drivers out of work. We believe AI is here to empower people to work better and safer, not undermine the value they bring.
#NIO #BlueSkyComing #SmartDriving #ArtificialIntelligence